Frequently Asked Questions About The Row Bags
These are the questions that are asked most about the row bags, answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it records observed market behaviour and is not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. Assertions that are widely repeated but cannot be checked are omitted.
Who owns The Row, and where does production happen?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. London’s Savile Row lends the name. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. The brand’s own boutiques trade in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
You will find no exterior logo plaques, branded hardware or monogram prints on anything in the line. Identification runs on silhouette, proportion and construction instead. Look low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Because the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone do the lining work where other ysloutlet.org/shoulder-bags houses print logo jacquard, so the linings are luxury materials in their own right. You will not be identified from the other side of the road, which for many buyers is the point.
How much does a The Row bag cost?
No official price list exists, since the brand publishes none, so each number below is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material drives the figure more than size does. Suede carries a reliable premium over calfskin on the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Price band | Range observed in 2026 | Typical models |
|---|---|---|
| Opening | $590–$1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle band | $1,550 up to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| High end | $3,600 to $6,900 | Agnes 12 $4,400, Soft Margaux 10 $3,650, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette-dependent | Agnes 15 $5,000 against $5,800; India 10.00 $3,850 leather against $5,370 suede |
Has the Margaux actually been discontinued?
Only the brand knows, and it has said nothing. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. That it has been discontinued is widely reported, though the brand has never officially confirmed it. Those two claims are distinct, and any article merging them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Regard the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a redesign rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure is unconfirmed. Recorded at $4,900, the Margaux Shoulder 12 is a separate shape, distinguished by a lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
That number means width in inches, not a size tier or a series code. It works for Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Taken together, the two conventions, you learn most of what you need before ever seeing the bag.
How can you tell a real The Row bag from a fake?
No serial number, date code or authenticity card system exists publicly for these bags, so no code can be checked and nobody can verify one for you. Everything falls to physical inspection instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. The difference in hand is telling: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Inspect the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Consistent stitch density and hand-painted edges that are clean
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed hardware with a precise closing action
- A silhouette that stays put with nothing inside
Do The Row bags retain value on the secondary market?
Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report placed the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Model by model the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. The same report placed the Hermes Kelly Mini II at 282% and Goyard at 123%, which gives some context. Softer figures include Fashionphile resale reported up about 44% year over year. The picture is uneven: black and neutral calfskin carry the strength, while canvas, nylon, sisal and seasonal colours discount.
Where are The Row bags sold?
To buy direct, you have the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. Poshmark, eBay and Mercari also carry them, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
Because no brand-issued care protocol exists, read the following as material-appropriate general guidance rather than instruction from the label. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the only option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.
